The Story

KIKOKAI™ was founded by James, a former financial consultant who left the corporate world in search of creativity and freedom.

A skilled violinist with a passion for design, James completed a product design course with Marvel, where his creations were sold across Europe.

That experience sparked a clear vision — to create a beachwear brand inspired by the ocean, the courage to take risks, and the freedom to design without limits. And that spark became KIKOKAI™.

The Mission

Based in London, KIKOKAI™ creates stylish, functional beachwear and lifestyle products designed for the modern man. Our mission is to inspire men to chase their dreams, embrace boldness, and live confidently — both in and out of the water. As dynamic and evolving as the modern man, our brand is always pushing boundaries and seeking the next adventure.

Founder, James, photographing the KIKOKAI™ Original Jungle Print Microfibre Towel.

Click below and discover designs that could inspire your next adventure.

View the Collection